Feeding Minds targets small, independent restaurants and cafes in Cambridge. These businesses often compete with large chains, but have the opportunity to differentiate themselves by offering unique, personalized experiences for customers.
The industry is moving toward creating complete, immersive experiences for diners. Multi-sensory design involves elements such as lighting, sound, and menu engineering, which can influence customer behavior and increase sales, helping smaller establishments compete with larger brands.
Feeding Minds offers a holistic approach to improving the customer experience by focusing on all sensory elements. While competitors may offer individual services such as interior design or menu consulting, Feeding Minds integrates these services into a package designed specifically for small, local businesses.